Strategy is about making choices, trade-offs. It’s about deliberately choosing to be different
If you are starting your business, entering the market, launching the new product, or aiming to boost your current performance, we can help you to create the strategy to build or develop your brand online, covering all the main aspects of product and brand specifics, consumer journey, communication.

What exactly does it imply?
WHAT DOES IT IMPLY?
We analyze who you are going to talk to with your proposition, what are the key target consumer groups basing on demographic, interests, consumer behaviours. These will be the basic parameters for efficient advertisement plan
TARGET AUDIENCE UNDERSTANDING
02.
Analysis of the current online visibility of your business (what is the current situation? What is the recommendation to improve/change it? What is the direction and your dream plan?)

We look at your key competitors and compare their strategies, visibility online, social media positioning, their strengths, and weaknesses to better understand how you can stand out
BRAND AUDIT &
COMPETOTORS ANALYSIS
01.
Step-by-step roadmap of how consumer interacts with your brand, the way from learning about it, first trial, purchase. What kind of marketing activities need to be implemented at each stage, via which channels you are going to act?
CONSUMER JOURNEY &
CHANNEL SPLIT
04.
Whether you want to increase online sales, generate qualified leads, or drive in-store visits, an functional, aestetically attractive and user friendly website can help your business achieve those goals.
Web design is about crafting a functional piece of art — and this is now we approach this creative task
WEB DESIGN
05.
We help to define your consumer value, unique selling point (USP), set clear objectives for your business online, short and long term

Based on values, we help you to understand the key brand messages to be articulated online
VALUE PROPOSITION
BUILDING
03.
Together we create your brand book (manual) – document including the core values, brand story, tone of voice, key colours, fonts, images, social media templates, key visuals, branded materials. This forms the ultimate foundation for your communication and content strategy
BRAND BOOK
06.
SOCIAL BUTTER ­­— DIGITAL MARKETING AGENCY EST.2021. BASED IN AMSTERDAM, CONTACT: INSTAGRAM, EMAIL
SERVICES
SOCIAL BUTTER ­­— DIGITAL MARKETING
AGENCY EST.2021. BASED IN AMSTERDAM,
CONTACT: INSTAGRAM, EMAIL