Kate Novik
Permanent Make-UP Salon
Permanent Make-UP Salon
Brand audit, brand builing, content strategy, targeted ads in social media
Kate Novik PMU, a natural permanent make-up studio in Amsterdam, The Netherlands. The project exists for 3 years, and the key values of the business are- individual approach with love and care, naturalness of the result, premium quality.
ABOUT
OUR APPROACH
We created several advertisement creatives that were used on paid ad campaigns. All of them communicate the key brand messages. All the creatives were launched in Instagram and Facebook formats*.
Ad Creation
03.
We analysed the usability of the website and Instagram page, and gave recommendations for improvements. This stage is exptemely important if advertisement campaign goal is to boost the conversion into purchase, both in the landing and social presence.
Online presence audit
01.
To reach the goal of the customer we have created several ad campaigns with different target audiences, to test which combinations would be optimal.
We started with a limited budget and used a dynamic campaign to test different copies and target audiences.
Result - 15 leads within 2 weeks of active campaign (20% more vs client's plan).
We started with a limited budget and used a dynamic campaign to test different copies and target audiences.
Result - 15 leads within 2 weeks of active campaign (20% more vs client's plan).
Targeted ad campaign
04.
We conducted a brand audit to have a better understanding of the key values of the brand, target audience segments to talk to, positioning on the market.
We generated the key messages and claims to make sure the brand stands out of the crowd of competitors with certain tone of voice.
We created offline and online branded materials to match the brand tone of voice (broshures, social media templates, banners).
We generated the key messages and claims to make sure the brand stands out of the crowd of competitors with certain tone of voice.
We created offline and online branded materials to match the brand tone of voice (broshures, social media templates, banners).
Branding
02.
Project Timeline:
August 2021 - September 2021
August 2021 - September 2021
Client's Challenge:
Kate Novik PMU studio had not been advertised before and developed just via WOM. At this stage the business is expanding and needs new consistent clients flow. The aim of this project was to increase the awareness of the business among relevant customer group within Netherlands and maximise conversion from brand awareness into purchase (booking of the appointment).
Kate Novik PMU studio had not been advertised before and developed just via WOM. At this stage the business is expanding and needs new consistent clients flow. The aim of this project was to increase the awareness of the business among relevant customer group within Netherlands and maximise conversion from brand awareness into purchase (booking of the appointment).
SOCIAL BUTTER — DIGITAL MARKETING AGENCY EST.2021. BASED IN AMSTERDAM, CONTACT: INSTAGRAM, EMAIL
WORK
SOCIAL BUTTER — DIGITAL MARKETING AGENCY EST.2021.
BASED IN AMSTERDAM, CONTACT: INSTAGRAM, EMAIL
BASED IN AMSTERDAM, CONTACT: INSTAGRAM, EMAIL
