We created several advertisement creatives that were used on paid ad campaigns. All of them communicate the key brand messages. All the creatives were launched in Instagram and Facebook formats*.
We analysed the usability of the website and Instagram page, and gave recommendations for improvements. This stage is exptemely important if advertisement campaign goal is to boost the conversion into purchase, both in the landing and social presence.
To reach the goal of the customer we have created several ad campaigns with different target audiences, to test which combinations would be optimal.
We started with a limited budget and used a dynamic campaign to test different copies and target audiences.
Result - 15 leads within 2 weeks of active campaign (20% more vs client's plan).
We conducted a brand audit to have a better understanding of the key values of the brand, target audience segments to talk to, positioning on the market.
We generated the key messages and claims to make sure the brand stands out of the crowd of competitors with certain tone of voice.
We created offline and online branded materials to match the brand tone of voice (broshures, social media templates, banners).