Sofia
Personal & Business Coach
Personal & Business Coach
Personality Unpacking, Photoshoot,
Website creation, SEO & Keywords
Website creation, SEO & Keywords
Sofia Kakkava is a digital nomad business coach. She travels the world and makes every location her office, from a poolside in Greece, adventure path in Mexico, or a cute cafe in Amsterdam.
She is a trustworthy, confident leader that inspires people to live life and choose their own path. She is a coach you have never met before, thanks to her extensive knowledge and life experiences, which she gained worldwide, using multiple techniques and meeting people from different cultures.
She is a trustworthy, confident leader that inspires people to live life and choose their own path. She is a coach you have never met before, thanks to her extensive knowledge and life experiences, which she gained worldwide, using multiple techniques and meeting people from different cultures.
ABOUT
OUR APPROACH
A selection of main, secondary and contextual keywords were added within the content of the website (headers, sub-titles and within descriptions), to tell Google what themes are present and what the client wishes to convey to her audience. This helps Google understand what it is looking at, but also helps the client’s website increase it’s quality and legibility.
Website optimisation
through SEO & keywords
through SEO & keywords
03.
After the strategic session with Sofia we were able to emphasise her key brand personality traits, formulate brand values and tone of voice that would help her to stand out at the background of her competition. Personality unpacking includes target audience understanding, goals setting, generation of key claims and messages, color schemes.
Personality Unpacking
01.
- Efficient and aesthetic positioning via website and social media established
- Optimised website via seo
- Top google search according to the selected keywords & increased website traffic +250% vs non optimised variant.
- Optimised website via seo
- Top google search according to the selected keywords & increased website traffic +250% vs non optimised variant.
Result
04.
First we created visual associations/moodboard reflecting the colours and anchors of brand personality; selected the locations and created the relevant content and packed into functional and aesthetically looking website.
Photoshoot and website creation
02.
Project Timeline:
24 November- 15 December 2021
24 November- 15 December 2021
Client's Challenge:
Sofia is a digital nomad and her clients are scattered all over the world.
She wants to be present online efficiently, so all her clients and target audience can easily find her wherever she is. At the same time, Sofia wants to articulate her brand personality values - freedom, leadership and trust - via her brand image and all online channels.
Sofia is a digital nomad and her clients are scattered all over the world.
She wants to be present online efficiently, so all her clients and target audience can easily find her wherever she is. At the same time, Sofia wants to articulate her brand personality values - freedom, leadership and trust - via her brand image and all online channels.
SOCIAL BUTTER — DIGITAL MARKETING AGENCY EST.2021. BASED IN AMSTERDAM, CONTACT: INSTAGRAM, EMAIL
WORK
SOCIAL BUTTER — DIGITAL MARKETING AGENCY EST.2021.
BASED IN AMSTERDAM, CONTACT: INSTAGRAM, EMAIL
BASED IN AMSTERDAM, CONTACT: INSTAGRAM, EMAIL
SOCIAL BUTTER — DIGITAL MARKETING AGENCY EST.2021. BASED IN AMSTERDAM, CONTACT: INSTAGRAM, EMAIL
