A selection of main, secondary and contextual keywords were added within the content of the website (headers, sub-titles and within descriptions), to tell Google what themes are present and what the client wishes to convey to her audience. This helps Google understand what it is looking at, but also helps the client’s website increase it’s quality and legibility.
Website optimisation
through SEO & keywords
After the strategic session with Sofia we were able to emphasise her key brand personality traits, formulate brand values and tone of voice that would help her to stand out at the background of her competition. Personality unpacking includes target audience understanding, goals setting, generation of key claims and messages, color schemes.
- Efficient and aesthetic positioning via website and social media established
- Optimised website via seo
- Top google search according to the selected keywords & increased website traffic +250% vs non optimised variant.
First we created visual associations/moodboard reflecting the colours and anchors of brand personality; selected the locations and created the relevant content and packed into functional and aesthetically looking website.
Photoshoot and website creation