We analyze who you are going to talk to with your proposition, what are the key target consumer groups basing on demographic, interests, consumer behaviours. These will be the basic parameters for efficient advertisement plan
TARGET AUDIENCE UNDERSTANDING
Analysis of the current online visibility of your business (what is the current situation? What is the recommendation to improve/change it? What is the direction and your dream plan?)
We look at your key competitors and compare their strategies, visibility online, social media positioning, their strengths, and weaknesses to better understand how you can stand out
BRAND AUDIT &
COMPETOTORS ANALYSIS
Step-by-step roadmap of how consumer interacts with your brand, the way from learning about it, first trial, purchase. What kind of marketing activities need to be implemented at each stage, via which channels you are going to act?
CONSUMER JOURNEY &
ACTION / PROMOTION PLAN
We help to define your consumer value, unique selling point (USP), set clear objectives for your business online, short and long term
Based on values, we help you to understand the key brand messages to be articulated online
VALUE PROPOSITION
BUILDING