— WORK
BRANDING
maison b
natural cosmetics from Bali
Country - Indonesia
Assignment: to conceptualize and develop brand identity (logo, brand elements) and product packaging
Brand identity components are assembled with contrasting elements. The challenge was to incorporate naturalness into contemporary packaging while still alluding to nature, which lacks any straight lines. B is for Bali, a place embracing the beauty and benefits of nature, where the product was born. Earth and human skin tones are referenced in the "clean and tranquil" color scheme. It was chosen to articulate naturalness and look gentle and discreet in minimalistic interiors. Aesthetics inside & out – the guiding principal of this project.
Brand identity components are assembled with contrasting elements. The challenge was to incorporate naturalness into contemporary packaging while still alluding to nature, which lacks any straight lines. B is for Bali, a place embracing the beauty and benefits of nature, where the product was born.
Earth and human skin tones are referenced in the "clean and tranquil" color scheme. It was chosen to articulate naturalness and look gentle and discreet in minimalistic interiors. Aesthetics inside & out – the guiding principal of this project.
no format
Architecture and design studio
Country - the Netherlands
Assignment: to conceptualize and develop brand identity (logo, brand elements) and printing
The brand identity embraces 3 different styles combined with handwritten elements. This is a story about the combination of the incompatible, where each element has its own role in creating the image of a modern and multifunctional studio. It is designed to reflect the versatility of all the projects and tasks it is responsible for. The idea was to reflect the main values of the brand: knowledge, technology, experience.
The brand identity embraces 3 different styles combined with handwritten elements. This is a story about the combination of the incompatible, where each element has its own role in creating the image of a modern and multifunctional studio.
It is designed to reflect the versatility of all the projects and tasks it is responsible for. The idea was to reflect the main values of the brand: knowledge, technology, experience.
SOOFT
Interior Design Studio
Country - the Netherlands
Assignment: to conduct market and competitors environment research, define brand positioning, USP, brand values, create communication strategy for the brand
SOOFT studio renders services of interior design, curates houses and apartments renovation and assemblage projects, in order to create harmonious, minimalistic and appealing living spaces.
The brand identity embraces 3 different styles combined with handwritten elements. This is a story about the combination of the incompatible, where each element has its own role in creating the image of a modern and multifunctional studio.
It is designed to reflect the versatility of all the projects and tasks it is responsible for. The idea was to reflect the main values of the brand: knowledge, technology, experience.
— SMM
Instagram profile is an important sales channel for the brand. The challenge was to design a visually appealing Instagram profile and content for women’s clothing brand in Moscow. Objective - to reflect the image of target audience - strong independent yet tender and feminine – woman from megapolis. Result: fully packed Instagram profile with relevant content, reflecting the brand identity.
Country: Russia
Assignment: to create content strategy for Instagram profile
HEDONISM
Clothing brand
Instagram profile is an important sales channel for the brand. The challenge was to design a visually appealing Instagram profile and content for women’s clothing brand in Moscow.
Objective - to reflect the image of target audience - strong independent yet tender and feminine – woman from megapolis. Result: fully packed Instagram profile with relevant content, reflecting the brand identity.
This is the story about mindful bodycare, naturalness and organic ingredients, bringing the best of nature to each and every item in the cosmetic set. The brand is manifesting the importance of relaxation and self-love day to day, because this is something that helps to hear your inner self. The challenge was to articulate the power of feeling, pleasure and gentle self via social media content.
Country: Russia
Assignment: develop a visual brand concept and content strategy for social media
Cosmetic brand
This is the story about mindful bodycare, naturalness and organic ingredients, bringing the best of nature to each and every item in the cosmetic set. The brand is manifesting the importance of relaxation and self-love day to day, because this is something that helps to hear your inner self.
The challenge was to articulate the power of feeling, pleasure and gentle self via social media content.
The brand was established with the intention ot promote Scandinavian watch design trend. It was important to reflect the message that accessories can look expensive without costing a lot of money. Key brand values - conciseness, moderation, classiness. The color palette is maintained in vibrant, natural tones. Leather and jewelry are the main elements of the composition, which when combined, tell a story. A story to watch.
Country: Sweden
Assignment: to reflect the concept of the brand in social media content
Jewelry brand
The brand was established with the intention ot promote Scandinavian watch design trend. It was important to reflect the message that accessories can look expensive without costing a lot of money.
Key brand values - conciseness, moderation, classiness. The color palette is maintained in vibrant, natural tones. Leather and jewelry are the main elements of the composition, which when combined, tell a story. A story to watch.
Challenge: demonstrate aesthetics of the product, convey its taste and enjoyment through the screens.
organic groceries store
Country - United Kingdom
Assignment: content strategy development for Instagram; content creation, full account management
Fox & honey
WEB DESIGN
BRUA
online-shop of handcrafted jewelry
Country - UKRAINE
Assignment: Develop an alternative vision, consumer journey and design for the brand website
The purpose of this concept was to reflect the brand identity: on the one hand, sophistication, and on the other, boldness and audacity in expressing its uniqueness. The combination of these two opposing styles is supported by different types of fonts and contrasts in colors. Minimalism in design was also chosen to focus customers' attention on the images of the jewelry and to accentuate the key words. The space in the composition gives a sense of lightness and elegance.
Brand identity components are assembled with contrasting elements. The challenge was to incorporate naturalness into contemporary packaging while still alluding to nature, which lacks any straight lines. B is for Bali, a place embracing the beauty and benefits of nature, where the product was born.
Converse
Country - usa
Assignment: to develop functional and user friendly design concept for the web shop, based on the global brand guidelines and key identity principals
The main focus in the development process was UX part, functionality and convenience of the website are crucial for users. The design style features bold fonts and a clean layout, reflecting the brand tone of voice. All over the world the brand speaks the same language, and the idea was to reflect the main values: simplicity, energy, brutality, power, confidence.
Brand identity components are assembled with contrasting elements. The challenge was to incorporate naturalness into contemporary packaging while still alluding to nature, which lacks any straight lines. B is for Bali, a place embracing the beauty and benefits of nature, where the product was born.
