— WORK
WEB DESIGN
BRUA
online-shop of handcrafted jewelry
Country - UKRAINE
Assignment: Develop an alternative vision, consumer journey and design for the brand website
The purpose of this concept was to reflect the brand identity: on the one hand, sophistication, and on the other, boldness and audacity in expressing its uniqueness. The combination of these two opposing styles is supported by different types of fonts and contrasts in colors. Minimalism in design was also chosen to focus customers' attention on the images of the jewelry and to accentuate the key words. The space in the composition gives a sense of lightness and elegance.
Brand identity components are assembled with contrasting elements. The challenge was to incorporate naturalness into contemporary packaging while still alluding to nature, which lacks any straight lines. B is for Bali, a place embracing the beauty and benefits of nature, where the product was born.
Converse
Country - usa
Assignment: to develop functional and user friendly design concept for the web shop, based on the global brand guidelines and key identity principals
The main focus in the development process was UX part, functionality and convenience of the website are crucial for users. The design style features bold fonts and a clean layout, reflecting the brand tone of voice. All over the world the brand speaks the same language, and the idea was to reflect the main values: simplicity, energy, brutality, power, confidence.
Brand identity components are assembled with contrasting elements. The challenge was to incorporate naturalness into contemporary packaging while still alluding to nature, which lacks any straight lines. B is for Bali, a place embracing the beauty and benefits of nature, where the product was born.
© All Rights Reserved.
KVK 84986859
+31620794736
KVK 84986859
+31620794736