We successfully developed a user-friendly website that aligns seamlessly with Stern's brand identity, catering to consumers' specific needs during significant life moments. This showcases our capability to blend thoughtful design with an understanding of the unique needs of consumers in a specific industry, even when building a brand's digital presence from scratch.
Social Butter Agency was honored to partner with Stern, a newly established brand in the sensitive yet important ritual home industry in the Netherlands. Our challenge was to shape Stern's DNA and create a corporate brand identity from scratch that would connect and resonate with consumers during sensitive times in their lives.
The primary goal was to build an appealing, responsive, and delicately balanced corporate identity for Stern. We were to respect the unique traditions of the ritual home industry while making the brand accessible and supportive to a broad audience during significant periods of their lives.
Creating a new brand in the highly specialized ritual home industry required a keen understanding of its traditions and the emotions of its consumers. The challenge was to develop an innovative, attractive, and responsive design that was both comforting and supportive during sensitive times.
We selected the universally recognized star symbol—a beacon of guidance and aspiration—to create a modern yet respectful brand DNA for Stern. In the new Stern Funeral Care logo modern minimalism meets compassionate elegance.
A sleek, geometric lines and minimalist aesthetic convey a sense of timeless sophistication, reflecting the company commitment to providing the highest level of service and care to its clients during their time of need.