— WORK
BRANDING
maison b
natural cosmetics from Bali
Country - Indonesia
Assignment: to conceptualize and develop brand identity (logo, brand elements) and product packaging
Brand identity components are assembled with contrasting elements. The challenge was to incorporate naturalness into contemporary packaging while still alluding to nature, which lacks any straight lines. B is for Bali, a place embracing the beauty and benefits of nature, where the product was born. Earth and human skin tones are referenced in the "clean and tranquil" color scheme. It was chosen to articulate naturalness and look gentle and discreet in minimalistic interiors. Aesthetics inside & out – the guiding principal of this project.
Brand identity components are assembled with contrasting elements. The challenge was to incorporate naturalness into contemporary packaging while still alluding to nature, which lacks any straight lines. B is for Bali, a place embracing the beauty and benefits of nature, where the product was born.
Earth and human skin tones are referenced in the "clean and tranquil" color scheme. It was chosen to articulate naturalness and look gentle and discreet in minimalistic interiors. Aesthetics inside & out – the guiding principal of this project.
no format
Architecture and design studio
Country - the Netherlands
Assignment: to conceptualize and develop brand identity (logo, brand elements) and printing
The brand identity embraces 3 different styles combined with handwritten elements. This is a story about the combination of the incompatible, where each element has its own role in creating the image of a modern and multifunctional studio. It is designed to reflect the versatility of all the projects and tasks it is responsible for. The idea was to reflect the main values of the brand: knowledge, technology, experience.
The brand identity embraces 3 different styles combined with handwritten elements. This is a story about the combination of the incompatible, where each element has its own role in creating the image of a modern and multifunctional studio.
It is designed to reflect the versatility of all the projects and tasks it is responsible for. The idea was to reflect the main values of the brand: knowledge, technology, experience.
STERN
Country: THE NETHERLANDS
We successfully developed a user-friendly website that aligns seamlessly with Stern's brand identity, catering to consumers' specific needs during significant life moments. This showcases our capability to blend thoughtful design with an understanding of the unique needs of consumers in a specific industry, even when building a brand's digital presence from scratch.
Social Butter Agency was honored to partner with Stern, a newly established brand in the sensitive yet important ritual home industry in the Netherlands. Our challenge was to shape Stern's DNA and create a corporate brand identity from scratch that would connect and resonate with consumers during sensitive times in their lives.
RESULTS:
Project Overview:
The primary goal was to build an appealing, responsive, and delicately balanced corporate identity for Stern. We were to respect the unique traditions of the ritual home industry while making the brand accessible and supportive to a broad audience during significant periods of their lives.
Objective:
Challenge:
Approach:
Creating a new brand in the highly specialized ritual home industry required a keen understanding of its traditions and the emotions of its consumers. The challenge was to develop an innovative, attractive, and responsive design that was both comforting and supportive during sensitive times.
We selected the universally recognized star symbol—a beacon of guidance and aspiration—to create a modern yet respectful brand DNA for Stern. In the new Stern Funeral Care logo modern minimalism meets compassionate elegance.
A sleek, geometric lines and minimalist aesthetic convey a sense of timeless sophistication, reflecting the company commitment to providing the highest level of service and care to its clients during their time of need.
A sleek, geometric lines and minimalist aesthetic convey a sense of timeless sophistication, reflecting the company commitment to providing the highest level of service and care to its clients during their time of need.
METASOULS
Country: THE NETHERLANDS
The resulting corporate identity encapsulates Metasouls' unique ethos, providing a clear and powerful message of their commitment to leading individuals into the digital era. This identity has significantly boosted their visibility and recognition in the ed-tech sector.
The corporate identity was reflected also in merchandise items design - business cards and clothing.
The corporate identity was reflected also in merchandise items design - business cards and clothing.
Metasouls, an ed-tech startup passionate about onboarding individuals into the skills of the future, including AI and web3, partnered with us to create a distinctive corporate identity. Their courses, online education programs, and offline events are designed to challenge work perceptions and onboard learners into the new digital era.
RESULTS:
BACKGROUND:
Our task was to develop a corporate identity that captured Metasouls' vision, signifying their forward-thinking approach, and mirrored their dedication to fostering future-oriented learning.
CHALLENGE:
SOLUTION:
We took a deep dive into Metasouls' mission and target audience. Drawing inspiration from their focus on future-oriented learning, we designed a logo featuring a round shape symbolising a portal into the future. We selected a bold, modern font to communicate strength and ambition, with a metallic colour palette reflecting their futuristic spirit.
